CCHQ, 2am, 1st May 2010
Coulson, Hilton and two unnamed staffers are brainstorming.
Hilton: "Okay. It’s not a disaster, let’s not panic."
Coulson: "Not a disaster? What’s the weather like on your world, Steve? In the real world, it’s pissing down catastrophe, cockup and cataclysm."
Hilton glares. “Not constructive, Andy!”
One of the staffers speaks up: “Can’t we run some kind of spoiler? Suggest that Maggie’s gone loopy?”
Coulson: “Sure! What a wonderful idea! Let’s bully an old lady who happens to be an idol to a lot of the people we’re chasing! What could possibly go wrong? Tell me, son: have you heard the word 'omnishambles' before? Let's not make this worse, 'kay?”
The staffer subsides, muttering.
Hilton: “Right – what we’ve got to do is separate her statement from an endorsement for UKIP”
Coulson: “Now this I’ve got to hear …”
Hilton: “She didn’t say ‘vote UKIP’. She said ‘Congdon speaks sense’. Very important difference.”
Coulson: “Go on …”
Hilton: “We bring up each and every area where Congdon’s said something that agrees with our manifesto. Or looks like it agrees with it. Or might look like it agrees with it if you look at it right. And each and every place where we can claim that Congdon’s view isn’t reflective of that of UKIP candidates”
Second Staffer: “That could work. With UKIP, splits are easy. Get two UKIPpers in a room and you’ll have three factions by lunchtime. Give me four hours – I’ll get you half a dozen splits stories”
Coulson: “Yes. The media love splits”
Hilton: “Right. Andy – get a different line in to any pet journos we’ve got left every morning between now and election day, about a policy that Dave’s raised that we can argue that Congdon’s agreed with – deficit cutting, elected coppers, something about free schools, that kind of thing – “
Coulson’s smile flashes. He’s just thought of something: “And we target Boulton.”
Second Staffer: “Isn’t that a bit dangerous? You’re thinking of a ‘taking advantage of a senile old lady’ approach, yeah?”
Coulson: “Not exactly. Remember he said something like ‘as we were just talking about’?”
Hilton: “Aaaahh …”
Coulson: “We get a tame columnist to come up with something along the lines that they’ve heard a rumour that Boulton spent ten minutes talking about economic matters with Thatcher and said he’d ask her a question on Congdon’s economic credibility and whether he’s a loony or based in reality. So the line becomes that she just confirmed that he wasn’t a loony, but wasn’t commenting on his wider platform. And Boulton overegged it for a scoop”
Second Staffer: “Can’t we run into legal issues there?”
Coulson waves a hand, airily: “You just start with ‘I heard an unconfirmed runour that’, sprinkle in ‘allegedly’ here and there, and end with the statement that you hope the rumour will be disproved as it’s stinky journalistic ethics. By then it’s in the public mind and only has to stay there until Thursday”
First Staffer: “Could almost be an opportunity, you know …”
Hilton: “How so?”
First Staffer: “There’s a big chunk of almost-swappers in the 30-45 age band who are put off us because of the Thatcher era. If we can find a media platform that primarily talks to them and some kind of commentator who could muse – just thinking out loud – that nothing else could show that Cameron’s Conservatives aren’t like the old Thatcher Tories”
Coulson: “Bloody risky. Might be worth a shot, though. Nothing that wrinklies will see, or Essex voters. Is there some kind of ‘Look North’ programme?”
Hilton: “Put it on daytime telly. The stay-at-home Mums and the unemployed are horrible for us. Not much to lose there”
Second staffer: “Will any of this work? Seems a bit feeble.”
Coulson: “It’s damage limitation, kid."
Hilton: “Actually, it could work fairly well. What you’ve got to remember is that Conservative voters are … well … conservative”
First staffer, mutters: “Clue is in the name, there, really …”
Hilton: “What we’re aiming to do is give them an excuse to not vote UKIP”
First staffer: “You mean, ‘not to vote UKIP’”
Hilton: “What?”
First staffer: “Well, it’s a split infinitive, and …”
Hilton: “Thank you, Mr Bernard Woolley. Now if there are any sensible points you’d like to make?”
First staffer: “Sorry, Steve, it’s been a long day”
Hilton: “Anyway – people find it difficult to change their votes at the best of times. If we just put enough doubt in there, when they are face-to-face with the ballot paper, they’ll put the cross where they always have”
Second staffer: “And quite a few of the postal voters have already voted – quite a few of the oldies won’t be able to change their minds now”
Hilton nods. “Good point. Right, we know what to do.”
The staffers file out. Hilton stops Coulson just before he leaves.
In a quiet voice “We’re still screwed, aren’t we?”
Coulson tilts his head: “Moderately so - we’re never going to get back to where we were this morning. With the momentum we were building up, I reckon we were looking at 35% by polling day and a possible majority. That’s gone, but we can aim to keep as close to thirty as we can. You were right – play this right and if we get a bit of luck, we aren’t totally shafted.”